Brisk brings back clay puppets with new campaign
PURCHASE, N.Y. — PepsiCo's Brisk Iced Tea is getting animated.
The iced tea brand has launched clay puppet animation films with iconic celebrities. The first film featured actor Danny Trejo, star of action film "Machete." The second Web film, featuring rock star Ozzy Osbourne, will premiere Jan. 14.
The films build on Brisk's clay animation spots that debuted in the '90s.
“This time around, we’re bringing the brisk spirit into play by creating a more frenetic pace and packing as much into 30 seconds as possible. We’re keeping it Brisk,” said Mary Barnard, VP and general manager of the Pepsi Lipton Tea Partnership.
Both the Trejo and Osbourne films can be found on the Brisk Facebook page at Facebook.com/Brisk.