Boswell named Alberto-Culver’s president of global brands
MELROSE PARK, Ill. Beauty company Alberto-Culver has named Gina Boswell president of global brands, overseeing such global brands as Alberto V05, TRESemme, St. Ives and Nexxus, research and development, and consumer insights.
Prior to joining Alberto-Culver, Boswell served as senior vice president and chief operating officer for Avon North America. At Avon, Boswell was responsible for multiple international markets, online brand development, operational restructuring and creating strategic alliances.
Before Avon, Boswell worked as an executive with Ford Motor Co. She also has worked with The Estee Lauder Cos. as vice president of new business development, managing mergers and acquisitions.
“We’re very excited to have an industry veteran such as Gina with a proven track record of strategic development and global brand stewardship joining our executive team,” stated Marino. “Gina’s experience shaping strategy and corporate development for brands such as Avon, Ford, Estee Lauder will be an integral part of Alberto-Culver’s global brand strategy and growth.”