Bic unleashes its wild side with special-edition lighters
SHELTON, Conn. Bic is gearing up to unveil two special-edition series of lighters in the new year.
Coming soon are the animal series and pop culture series of lighters, which feature a broad array of designs to fit any consumer's personality. Each lighter will cary a suggested retail price of $1.59.
“The fresh eye-catching designs are instantly recognizable by both males and females that identify with popular culture or strong-willed animals. These simple designs have a powerful connection with the consumer that will drive interest and purchase,” said Mark Funderburk, associate brand manager of lighters at BIC Consumer Products USA.