Bic launches new Triumph gel pen

SHELTON, Conn. Bic is launching a new line of pens for the "image conscious professional."

The Bic Triumph 537RT Retractable gel pen features smooth writing gel ink, a beveled silver clip for a professional look and a rubber grip for comfortable controlled writing. The product is refillable and is available in 0.7mm and 0.5mm point sizes in black, blue and red ink, with a suggested retail price of $3.98 for a two-pack and $6.98 for a four-pack.

BIC also announced it will launch a campaign for the new Triumph line with a consumer sampling program and advertising.

“Consumers are going to enjoy this pen; it has a premium look and feel and provides a very smooth writing experience,” said Mary-Ellen Lacasse, stationery brand manager, Bic Consumer Products USA.