Bi-Lo wants shoppers' health, wellness to 'thrive'
GREER, S.C. Bi-Lo earlier this month coordinated the introduction of its new health-and-wellness initiative called Thrive, which includes a full-time registered dietician on staff to educate shoppers on healthy living alternatives, at the “Grand Re-Opening” of one of its remodeled stores.
Monica Amburn has been tapped to spearhead Bi-Lo’s efforts to offer nutrition and wellness solutions, as well as to provide healthy living alternatives and help shoppers and their families achieve a balanced way of life, the company stated. In addition to interacting with customers in stores and at Bi-Lo-sponsored events, Amburn also will produce a quarterly newsletter featuring healthy eating tips, recipes and other seasonal facts and guidelines.
“Today’s consumers are taking a more active role in managing wellness for themselves and their families,” Amburn said. “Being from the South, I understand the heritage of southern cooking. I’m excited to combine my knowledge and experience in nutrition and healthy eating with the fresh, quality products Bi-Lo offers each and every day.”
Added Michael Byars, Bi-Lo president and CEO, “We are delighted to have [Ambum] on board to help assist our customers and to bring the Thrive program to all Bi-Lo shoppers. The addition of Thrive is just one more example of our commitment to the communities we serve.”
As for the new remodel, shoppers can expect to see a big difference from the moment they arrive in the parking lot -- a warmer, richer color palette and decor envelop the store, and upgrades have been made to all of the departments, the grocer noted.