Beiersdorf 'on track' in 2012
HAMBURG, Germany — Global beauty company Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — reported that it saw “consistent growth in 2012.”
The company’s sales rose by 4.7% in organic terms in the past fiscal year, according to preliminary figures. In nominal terms, sales increased by 7.2% to 6.04 billion euros (U.S.$8.05 billion) from 5.63 billion euros. Organic sales in the consumer business segment increased by 4.9%. Its tesa business segment generated an organic sales increase of 3.6%. The EBIT margin guidance of around 12% is confirmed.
“On the whole, we are satisfied with 2012. We can see that we are on the right track with our ‘Blue Agenda’, our strategic compass. We have strengthened our Nivea core brand and gained market share in many countries. Both the consumer and tesa business performed well, in particular in the emerging markets. In addition, we significantly improved our innovative capabilities. These are important first steps on the road to a successful economic future for Beiersdorf. It is important that we hold our course in the coming years and systematically continue the change process we have started,” stated Stefan Heidenreich, CEO of Beiersdorf AG.
The consumer business segment increased organic sales by 4.9%. In nominal terms, sales rose by 7.5% to 5.05 billion euros (previous year: 4.70 billion euros). The company stated that its three core brands — Nivea, Eucerin, and La Prairie — showed an encouraging performance.