Beiersdorf off to 'good start' for 2013
HAMBURG, Germany — Skin care brand Beiersdorf announced on Thursday that it has “continued last year’s positive trend in the first quarter of 2013.”
Organic group sales rose by 5.4%, and nominal sales increased by 2.9%, from €1,533 million to €1,577 million. The key driver for this positive performance was the double-digit sales growth recorded in emerging markets, the company stated. Consolidated profit after tax rose to €155 million.
“Beiersdorf made a good start into the year 2013. We have made further progress in implementing our Blue Agenda, in particular in the areas of brands and innovation. Furthermore, we expanded our position and increased our market share in emerging markets,” stated Stefan F. Heidenreich, CEO of Beiersdorf AG.
Sales in North America were up 5.4% compared with the year-ago period.
The consumer business segment increased its sales organically by 5.7% in the first three months of fiscal year 2013. Nominal sales increased by 3.2%, from €1,277 million to €1,318 million.
Nivea recorded sales growth of 5.7% as against the prior-year quarter. Eucerin generated a 9.4% increase in sales as of the end of the period and La Prairie an 8.2% increase.