Beauty Bar establishes Pharmaca as beauty destination
Pharmaca Integrative Pharmacy introduced in 2012 its new Natural Beauty Bar at its Pacific Palisades location.
Offering a variety of spa services, the Natural Beauty Bar is designed to serve as a key expansion of Pharmaca's beauty offerings, and further establish Pharmaca as the natural beauty destination in Los Angeles. The Bar offers waxing and threading services, as well as makeup and lash applications, along with its collection of natural facial care products and cosmetics.
The 1,000-sq.-ft. Natural Beauty Bar centers around two areas: The Brow Bar, which has two chairs for waxing and threading services, and the Makeup Area, which has four chairs available for makeup application and makeovers. The Bar is surrounded by Pharmaca's selection of natural skin care and cosmetics from such brands as Jane Iredale, Dr. Hauschka, Evanhealy and Suki.
"With [the new beauty bar], it's really allowed us to expand on some new items," Tiana Ukleja, Pharmaca's health and beauty category manager, told DSN's senior editor Michael Johnsen in an earlier interview. "We have a great partnership with a brand called SpaRituals. [Previously] we had only been able to house 24 [nail] colors, now we have 200."