Bausch + Lomb introduces consumer-preferred cap design
CHICAGO — Bausch + Lomb recently introduced a new consumer-preferred cap design across its Renu multi-purpose contact lens solution brand.
The design and overseal snap provides for an added ease of use, the company stated.
The Renu brand in July celebrated 25 years on the shelf. First introduced in 1987, the brand helped revolutionize the contact lens solution category as a daily, single-bottle contact lens care regimen.
"We are proud that Bausch + Lomb modernized the way people care for their eyes by introducing an innovative brand that not only made contact lenses more convenient and accessible but has remained a leading personal care product for more than a quarter of a century," Kimberly Gobel, marketing director of lens care, Bausch + Lomb North American Vision Care, stated this summer.
The Renu brand multi-purpose solutions are available in two formats — Renu Fresh multi-purpose solution and Renu Sensitive multi-purpose solution.