Axe introduces Sport Blast 2-in-1 shower gel and shampoo
ENGLEWOOD CLIFFS, N.J. — Axe has added an item to its shower product range.
Axe Sport Blast 2-in-1 shower gel and shampoo is designed to deliver a maximum energy boost following a big game or workout and features a lather and fragrance that aims to invigorate guys' minds and bodies, the company said.
To celebrate the launch of Sports Blast, the brand has tapped supermodel Kate Upton and pro-football player Jason Pierre-Paul, who will host the Axe Sport Blast Combine House — a competitive party space where the two will square off in a series of challenges — in New York on Wednesday.
Axe Sport Blast 2-in-1 shower gel and shampoo currently is available at most food, drug and mass retail outlets for a suggested retail price of $3.99.