Avery touts 360-degree graphic packaging, thanks to Ball

BROOMFIELD, Colo. — Avery Brewing has tapped can manufacturer Ball to create unique packaging for Avery's brands.

The company said it partnered with Ball's Graphics Center of Excellence and utilized the latter's Eyeris Enhanced Graphics printing technique to create a 360-degree miniature billboard with every can for distinctive, on-the-shelf differentiation of Avery's brands, including India Pale Ale, White Rascal, Ellie's Brown Ale and Joe's Premium American Pilsner.

"Our passion for our brands and the high-quality of our craft beer demands the same intensity in our packaging and Ball shared that dedication," Avery Brewing president and brewmaster Adam Avery said. "Having Ball's extensive technology and expertise under one roof was also key in choosing Ball to take our graphic ideas to the next level on Ball's sustainable cans."