AstraZeneca adds 'click-to-chat' feature to Crestor, Nexium websites

WILMINGTON, Del. — AstraZeneca has launched a new technology on two of its products' websites to give consumers an option to contact a live AstraZeneca customer service representative with just a click of a button.

The drug maker said the “click-to-chat” feature will appear on Crestor's and Nexium's websites, Crestor.com and PurplePill.com, respectively. Click-to-chat is a live, online chat option, similar to instant messaging, that can be accessed through each website's “Contact Us” page.

“AstraZeneca understands that our consumers want flexibility, especially when it comes to health information,” said AstraZeneca Information Center senior director Donna Holder. “This new resource enables consumers to have easier access to the information they seek through the convenience of a real-time, online channel.”