Ansell Healthcare takes LifeStyles thin condoms thinner with Zero launch
ISELIN, N.J. — Ansell Healthcare on Wednesday announced the launch of Zero and Zero Larger. Zero is the thinnest latex condom now offered in America, 45% thinner than Ansell's standard latex design, and Zero Larger is now the thinnest large condom in the market in the United States, the company stated.
According to consumer focus groups, condom users are consistently searching for more sensitive and better-fitting designs, and are willing to try different brands and styles to discover the condoms that best suit their needs.
"At Ansell, we are constantly striving to bring sexually active consumers the most advanced products on the market, developed by conducting rigorous consumer research," stated Carol Carrozza, VP sales and marketing North America for Ansell Healthcare. "Responding to consumer requests, we are thrilled to introduce our thinnest condoms yet, Zero and Zero Larger, offering users what they desire most: greater sensitivity, extended pleasure and quite frankly, better sex."
The release of Zero also features an innovation in packaging design for the condom category. The unique packaging features a contemporary, matchbox-like design that slides open for easy access. The product name, metallic Zero logo, solid white background and packaging fonts all demonstrate a modern, sleek and sexy update to typical condom packaging — a new, innovative look for the new, advanced Zero series.