Annual physicals occur just prior to BTS season
Nearly 8-out-of-10 viewers who bring their child to the doctor's office for a physical are doing so one to three months before school starts, according to an online survey of more than 500 AccentHealth viewers conducted in July. The majority of viewers indicated they begin their shopping about one month before school starts — either after or overlapping the timing for back-to-school physicals. To see more Patient Views, click here.
Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to email@example.com.
Source: AccentHealth. To view the demographic breakdown of participants, click here.