Anheuser-Busch launches Latino-targeted Chelada nationwide
ST. LOUIS Following success in such test markets at Arizona, Nebraska and Texas, Anheuser-Busch today is launching Budweiser & Clamato Chlelada and Bud Light & Clamato Chelada in convenience stores and supermarkets nationwide.
Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada follow that tradition by combining Anheuser-Busch’s lagers with the spicy Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages. The launch marks the first time the companies have worked together.
“This is a recipe that combines cultures and flavors,” said Ana Vitrano, product manager at Anheuser-Busch. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love.”
To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. The company advises that the beers pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.
Brewed at Anheuser-Busch’s St. Louis brewery, Budweiser Chelada contains 5 percent alcohol by volume and Bud Light Chelada contains 4.2 percent ABV and is available in 24-ounce single-serve cans and 16-ounce, four-pack cans.