Anheuser-Busch announces return of Budweiser's Project 12
ST. LOUIS — Anheuser-Busch on Tuesday announced the return of Budweiser's Project 12 — the brewmaster platform that introduced Budweiser Black Crown — with three new beers, beginning Oct. 28.
For Project 12, Budweiser's team of brewmasters develop new beer recipes featuring the signature yeast first used by Adolphus Busch in 1876. The three small-batch Budweisers named for the ZIP code where the beer is brewed include:
- Batch 94534 (Fairfield, Calif.): Brewed with a unique blend of North Pacific hop varieties, including Cascade and Palisade, this bold, hoppy lager is 5.5% alcohol by volume (ABV) and offers a distinct taste of the American Northwest;
- Batch 23185 (Williamsburg, Va.): Aged on a bed of bourbon barrel staves and vanilla beans, this light amber lager indulges the sweet side and features a 5.5% ABV; and
- Batch 43229 (Columbus, Ohio): Brewed with chocolate and caramel malts for a rich auburn appearance and finished on Beechwood chips for a crisp, clean taste, this deep amber lager is 6% ABV.
On Labor Day weekend, Budweiser hosted a sampling event at the Budweiser Made in America Music Festival, giving adult concert-goers an exclusive chance to taste and provide feedback on the beers featured in the soon-to-be-released sampler pack.
“The initial response from beer drinkers has been overwhelmingly positive,” said Pete Kraemer, head brewmaster at Anheuser-Busch. “Each of the three beers has a distinct taste with a common thread. ‘Project 12’ is all about showcasing brewing creativity and credentials, and making beer drinkers happy. We are confident we’ve achieved that with the 2013 edition.”