AmLactin moisturizers, Dr. Doris Day kick off 'Ultra Skin Performance' campaign

MAPLE GROVE, Minn. — AmLactin, an Upsher-Smith Labs brand, has announced that New York cosmetic dermatologist Doris Day will serve as an educational consultant on the brand's "Ultra Skin Performance" campaign.

The campaign is devoted to educating women of all ages about the internal and external elements that contribute to dry skin, one of the most common skin challenges, and features insights into skin care from Day, who will share "The Fundamentals of Fit Skin" to help women with dry skin strive to look and feel their best at every life stage. The company stated that the announcement is part of a series of media tactics to help reinvent the AmLactin line through the debut of contemporary packaging, which is now transitioning into retail stores.

AmLactin’s makeover comes with a new name: AmLactin Alpha-Hydroxy Skin Care. The contemporary design graces white pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line's intensity and success at helping skin retain its moisture.
 
The "Ultra Skin Performance" campaign will feature video blogs of Day sharing information about skin care, with appearances from celebrity guests. The series, entitled "Smooth Talk," will be housed on AmLactin's website devoted to soft, silky skin, and integrated into the brand's Twitter and Facebook pages. AmLactin plans to host quarterly Twitter chats with Day focusing on skin beautification.

AmLactin moisturizers contain alpha-hydroxy acids, which are effective at exfoliating and hydrating the skin. AmLactin formulas also contain emollients and humectants that help retain the skin's natural moisture and draw water to the skin so it looks and feels soft and smooth. The AmLactin Alpha-Hydroxy Skin Care line includes AmLactin moisturizing body lotion, AmLactin ultra hydrating body cream for severe dry skin and AmLactin foot cream.

All AmLactin products are available without a prescription at such retailers as Costco, Walmart, Walgreens, CVS/pharmacy and Rite Aid.