American Greetings rolls out cards by Taylor Swift
CLEVELAND Just in time for Valentine's Day, greeting cards written and inspired by Grammy winner Taylor Swift have hit greeting card aisles nationwide.
The first set of cards from the new Taylor Swift Collection by American Greetings Corp. are being introduced to fans and card enthusiasts of all ages with a display marked, "Hi, I'm Taylor and these are my cards." As a special bonus, the official "Fearless" concert tour book will also be available to purchase.
The exclusive partnership between American Greetings and Taylor Swift was announced in November 2009, and provides an opportunity for people to connect with those closest to them through the words and artistically inspired cards of the talented songwriter. Gift packaging, stationery, online photo personalization products and online greetings are also part of the collection and will be introduced over the course of the partnership.
"Working beside Taylor in our own creative environment and watching her get excited about concepts, write verse and come up with new ideas on the spot energized the entire team, " states Kelly Ricker, executive director of product development, American Greetings. "Taylor's songs touch millions of people and we believe her cards will have the same emotional appeal to consumers of all ages. All of us are so proud of the first set of cards in the collection, and we are very excited for everyone to experience them."