American Greetings debuts new music and dance line of greeting cards

CLEVELAND — American Greetings introduced its newest line of greeting cards, Turbo Button, a collection that features lovable characters who dance to music.

Turbo Button is a funny new line of music and motion cards showcasing dancing characters that the receiver controls. The movement or music starts when the receiver opens the card and can be sped up or slowed down by pressing the turbo button. Dancing characters include a kitty, monkey, wrestler and hamster.

"We are excited to bring consumers a new and amusing way to deliver birthday wishes," said Carol Miller, VP corporate innovation at American Greetings. "Turbo Button takes any birthday celebration to the next level as soon as you open the card, hear the music and control how fast, or slow, these funny characters dance."

Consumers can find Turbo Button, in addition to a selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.


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