Albertsons reaches out to kids, diabetics
Health and wellness is a major focus for grocer Albertsons, and that also holds true for its youngest of customers.
Enter Healthy Kidz Club.
In the second half of 2010, the company announced the launch of the Healthy Kidz Club. When parents enroll children in the program, each child receives a membership card and an activity sheet. There also is a newsletter to help parents with advice on health topics. Each month, members receive an email newsletter with tips, recipes and information. The second page of the newsletter is for kids and features activities and fun facts that will help them think about health in ways that speak to them. Parents also are encouraged to reach back to pharmacists via email with questions about youth-related health issues.
In other health news, for those patients with diabetes, the grocer is offering meter training and diabetes management classes in most major markets. On the retailer’s website, there’s also an online Diabetes Health Center that houses information on foot care, hypoglycemia, high triglycerides and insulin resistance syndrome, among other diabetes-related topics.