Albertsons pulls plug on loyalty card program

BOISE, Idaho — Still fresh from its sale to AB Acquisition LLC, Albertsons has started notifying shoppers that its Preferred Card loyalty program is no longer available.

On its website, Albertsons states: “Our customers are the only reasons that our doors open every day. Because of you, we exist. It’s that simple. We feel it’s our job to give everyone a great shopping experience, and that includes offering great prices to everyone.”

The grocer stated that if a shopper has a uPromise account attached to their Preferred Card they can still have the card scanned when buying groceries and the account activity will be appropriately reflected. Also, if a shopper uses the Preferred Card to earn Fuel Rewards they can still scan it when shopping.

“I know your next question is, ‘will Fuel Rewards be going away soon, too?’ We haven’t yet made a decision on that, but we are reviewing it closely, and if any changes are made, you’ll be the first to know,” the retailer noted on its site.

In March, Supervalu completed the sale of its Albertsons, Acme, Jewel-Osco, Shaw’s and Star Market stores and related Osco and Sav-on in-store pharmacies to AB Acquisition LLC, an affiliate of a Cerberus Capital Management-led investor consortium. The move reunited all Albertsons stores under one operator.