Aisle7 launches social media-friendly health content platform
PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.
“Facebook, Twitter and other social services are accelerating the speed of communication," stated Skye Lininger, Aisle7 CEO. "Aisle7 Content Explorer simplifies the process. Customers have access to every single piece of content the moment it’s created. More importantly, they can share it with their audience instantaneously without requiring technical or IT resources.”
The Aisle7 content library consists of wellness articles, content widgets and decision tools to help consumers make informed self-care choices. With Aisle7 Content Explorer, marketers can perform a detailed search, preview an asset and publish to the desired marketing channel. A new Web page, email message, newsletter article or Facebook post on a wellness topic can be distributed to an audience within minutes, Lininger said.
Aisle7 Content Explorer also provides a new “Hot Topics” feature that gives marketers relevant content suggestions on what to share. The latest science-based news, seasonal features and trending topics are featured and updated regularly, providing engaging ideas to create conversations online.