Air Wick launches national parks-inspired air fresheners

PARSIPPANY, N.J. — In recognition of National Park Week April 20 to 28, Reckitt Benckiser's Air Wick is launching a new line of air fresheners inspired by the essence of America's national parks. Proceeds will help benefit the National Parks Foundation.

"Air Wick is thrilled to partner with the National Park Foundation to preserve and celebrate the purity and beauty of America's more than 400 national parks," said Domenick Tiziano, senior brand manager for Reckitt Benckiser. "While not every consumer has visited a national park, these fragrances are a catalyst for the senses, transporting the consumer to some of the nation's most amazing places."

The limited edition collection was crafted by fragrance experts who spend countless hours creating a harmony of fragrance notes representative of the natural elements found in these national parks and pays homage to the brand's "The Craft of Fragrance" creative platform. The scents include:

  • Grand Canyon: Be awestruck by the breathtaking majesty of Grand Canyon National Park, and discover the subtle floral notes of delicate cactus blossoms carried in the warm summer breeze;

  • Virgin Islands: Find yourself in the idyllic paradise of Virgin Islands National Park, and uncover the delightful notes of tropical plumeria and sweet honeysuckle;

  • American Samoa: Explore the lush paradise of American Samoa National Park to experience the sweet refreshing notes of native coconut and island palms;

  • Denali: Seek renewal in the sun-drenched valleys of Denali National Park to breathe in the clean notes of pure cotton grass and fresh spring air;

  • Gulf Islands: Bask in the fragrant scents that take you to the Gulf Islands, rich in white sand beaches and seashores that evoke sun-drenched sweet notes of a summertime paradise; and

  • Hawaii: Escape to a tropical island sunset at Honokohau National Historical Park, and savor the unspoiled notes of exotic papaya and hibiscus flower.

The full range of products, available in stores now, retails from $2.99 to $5.99 and includes scented candles, freshmatic auto spray refills, scented oils and reed diffusers.


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