Abbott organizes PediaSure Mom Brigade to battle pint-sized picky eaters
ABBOTT PARK, Ill. — More than two-thirds of moms who participated in a recent Abbott Nutrition survey revealed they have a picky eater, and 9-out-of-10 of these moms indicated they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day. To aid moms in their pursuit of healthy eating habits and restore order to the dinner table, Abbott launched the PediaSure Mom Brigade, a team of real mom experts with experience in children's health and nutrition, Abbott announced Thursday.
According to the survey, this mealtime "battle" can have a significant emotional toll on moms, with more than 2-out-of-3 respondents saying that they feel like the "bad guy" when it comes to trying to influence their child's picky eating. Three-in-4 have used persuasive tactics, such as disguising nutritious foods and ingredients (43%), giving rewards for eating healthy (38%) and bargaining (32%).
"If moms are struggling with a daily picky eater, their child may not be getting essential nutrients for growth and development," Abbott Nutrition research scientist Tama Bloch said. "The scientists at Abbott, like me, are constantly working to identify new ways to address nutritional challenges so that a child's nutrition is a little less worrisome to mom."
The PediaSure Mom Brigade is designed to connect with moms, provide tips and expert advice to help them ensure that, even with picky eaters, they are feeding their children's potential throughout the year. Members of the Mom Brigade include:
Rallie McAllister — Family physician, who specializes in nutrition and wellness, and mother and cofounder of MommyMDGuides.com and coauthor of "The Mommy MD Guide to Your Baby's First Year;"
Felicia Stoler — Registered dietitian and exercise physiologist. Author of "Living Skinny in Fat Genes: The Healthy Way to Lose Weight and Feel Great." Stoler also is an on-air personality, journalist, consultant and mom; and
Sylvia Melendez-Klinger — Registered dietitian and mother, member of the American Dietetic Association and founder of Hispanic Food Communications, a nutrition and culinary communications consulting company.
The survey was conducted by Wakefield Research, on behalf of Abbott Nutrition, among 1,001 mothers in the U.S. with children ages 2 to 10 years, between April 14 and April 20 using an email invitation and an online survey.