Abbott to launch Kidz ZonePerfect bars in April
ABBOTT PARK, Ill. — Abbott on Monday introduced a new line of nutrition bars for active kids branded Kidz ZonePerfect. The new bars are formulated with 5 g of protein, 23 vitamins and minerals, and 3 g of fiber.
And they're already kid-approved. In a build-a-bar development workshop, the ZonePerfect brand brought together a group of children ages 4 to 10 years to design their dream nutrition bar. The kids were given a wide array of ingredients from dried fruits and chocolate chips to protein sources and grains and were asked to build bars to be judged by their peers. With those ideas, Kidz ZonePerfect was born.
"To get the right inspiration for our new children’s line, we knew we needed to get out of the kitchen and into the minds of kids," stated Tobe Cohen, division VP and general manager of performance nutrition at Abbott. "Simply put, we had to bring our big kids together with little kids. The result was brilliant: three nutritious Kidz ZonePerfect bars in fun, youth-inspired flavors."
Kidz ZonePerfect is available in peanut butter chocolate chip, caramel crunch and yellow cupcake.
Kidz ZonePerfect is available now in Target stores nationwide, Abbott noted. In April, Kidz ZonePerfect will be available for national distribution.
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