AAFES rolls out latest exchange format to Travis Air Force Base
DALLAS — Military shoppers at Travis Air Force Base near Fairfield, Calif., welcomed the opening of a new Army and Air Force Exchange Service experience as a renovated and rebranded exchange opened earlier this month.
The renovated exchange boasts new colors, textures and graphics and also features a new layout divided into three major merchandise categories: home, life and style.
The rebranding effort, which is being rolled out to all exchanges, is designed to provide military shoppers with an updated shopping experience for all the things they need to outfit their unique lifestyle.
The branding team now moves on to Fort Bragg in North Carolina for a June 1 christening of the first Army Exchange to receive the new design.