7UP Retro pays homage to 1970s, 1980s
PLANO, Texas — 7UP is sporting two nostalgic looks designed by “The Celebrity Apprentice” finalists Marlee Matlin and John Rich.
New 7UP Retro celebrates the brand's heritage by donning two designs similar to past looks last seen in the 1970s and 1980s. An in-store marketing campaign inspired by the decades will support the limited-edition packaging.
The 1970s look for 7UP Retro, designed by Matlin, features a flashy disco-ball can design. Matlin also developed a creative marketing campaign that includes a TV spot with a cameo from 1970s 7UP ad icon Geoffrey Holder, as well as a launch event that will include the Harlem Globetrotters.
Meanwhile, Rich's 1980s design for 7UP Retro features bold zebra stripes. His creative marketing campaign includes a unique 30-second commercial featuring Dee Snider from Twisted Sister and a 1980s-themed launch event with a special performance by Def Leppard.
“As 7UP has evolved over the years, we’ve always stayed true to our roots as 'the Uncola,'” Dr Pepper Snapple Group EVP marketing Jim Trebilcock said. “We’re excited to partner with 'The Celebrity Apprentice' to see what this year’s contestants can bring to a brand that has been a great-tasting part of Americana for more than eight decades.”
The two 7UP Retro designs are available nationwide for a limited time only.