3M targets 'weekend warriors' with its Ace Brand Champion Challenge
ST. PAUL, Minn. — 3M on Wednesday announced that reality star Ryan Sutter has signed on as spokesman for Ace Brand beginning with the launch of the ACE Brand Champion Challenge, which runs from July 11 through Sept. 10. The Ace Brand Champion Challenge encourages people to share stories and photographs on ACEBrand.com/Champions that demonstrate what makes them or someone they know a champion.
“At a time when the world will be celebrating the athletic triumphs of the 2012 Summer Olympics, we wanted to bring attention to America’s everyday champions — the weekend warriors who are dedicated to embracing healthy and active lifestyles,” stated Paul Conley, brand manager of Ace Brand Products for 3M's consumer healthcare division.
The first 10,000 participants of the Ace Brand Champion Challenge will receive a free Ace elastic bandage in a limited-edition black or green color that has been produced for this sweepstakes. Additionally, all participants will be entered to win the grand prize of a $2,500 gift card to help fund their next adventure, as well as a series of runner-up prizes.
As a lieutenant in the Vail Fire Department and active father of two, Sutter embraces being a “champion” in his daily routine by always staying active. He will kick-off the Ace Brand Champion Challenge through a personal video that asks fans to share their champion stories and photos.
“Being a champion has a number of different meanings to me. From taking a hike with my kids to preparing for my next marathon or bike race, I stay active and fit so I can always be ready for a challenge,” Sutter said. “I’m proud to be involved in the Ace Brand Champion Challenge and look forward to hearing the stories of other weekend warriors as well as those who share a similar philosophy."